Skip to main content
xPotential Selling

XELLERATOR Sales Training

Sales Training That Shows Up in the Field

XELLERATOR Sales Training gives B2B new-business teams a practical process, a common language and a clearer view of how each rep needs to execute it. Every program is customized to your go-to-market strategy.

Talk with BarrettSee what’s included
A good fit for
B2B teams building a consistent new-business sales process.
How we work
Customized live training, assessments, and reinforcement.
Sales professionals taking part in a live facilitator-led workshop
“We trained sales coaches and managers to understand the process and hold reps accountable to it.”

Keith Summey

President, Piedmont

How Piedmont connects hiring, training, and coaching.

Read the Piedmont story

A complete program—not a one-day event.

A typical XELLERATOR engagement includes:

  • Live, facilitator-led sales training
  • Content customized to your go-to-market strategy
  • A customized participant manual and practical tools
  • An in-depth assessment for each participant
  • Facilitated interpretation of assessment results
  • Follow-up coaching and reinforcement

Align. Customize. Train. Reinforce.

  1. 01

    Align

    Define the growth goals, sales motion and performance gaps the program must address.

  2. 02

    Customize

    Adapt the process, examples, tools and participant materials to your business.

  3. 03

    Train and interpret

    Deliver the live program and connect each participant’s assessment insights to the sales process.

  4. 04

    Reinforce

    Use follow-up coaching to apply the concepts, inspect execution and sustain the behavior.

Work directly with Barrett.

Barrett Riddleberger connects assessment insight, sales skills, and management practice. The person who helps you understand the problem is the one who helps you fix it.

Meet Barrett

Give the team a process they can recognize, use and improve.

The goal is a more consistent sales process, stronger self-awareness, clearer coaching conversations and more disciplined new-business execution.

Before we get started

Is this an off-the-shelf workshop?

No. The language, examples, participant materials, and tools are customized to your sales process and buyers. Follow-up coaching supports application.

How do we agree on scope and cost?

Start with a conversation about your team, priorities, and constraints. Barrett will help define the work and discuss scope and fees before you commit.

Make training part of how your team sells.

Let’s build a program your reps recognize, your managers can coach and your organization can continue using.

Reinforce the program with ongoing Sales Coaching.

Talk with Barrett