Sales Consulting
A Clearer Path Through Complex Sales Decisions
Get a practical thought partner with more than 25 years of real-world experience developing high-performance sales teams.
- A good fit for
- Business owners and sales leaders facing consequential people or organizational decisions.
- How we work
- Focused advisory work, with scope agreed around your priorities.

“The investment's worth it. Look at the insights gained and the landmines avoided.”

Mic Framstad
VP of Sales, Premistar Corporate
How Premistar uses Barrett’s assessment advice.
Read the Premistar Corporate storyExperienced guidance where the playbook is not obvious.
Engagements may include:
- Restructuring a sales organization
- Integrating sales and marketing
- Building or reconfiguring compensation plans
- Opening or redesigning sales territories
- Selecting the right people for internal promotion
- Clarifying sales roles and management layers
- Launching a new division or sales channel
- Evaluating the people and process required for a growth initiative
Clarify. Pressure-test. Decide. Implement.
- 01
Clarify the decision
Define the issue, desired outcome, constraints and stakeholders.
- 02
Pressure-test the options
Evaluate the benefits, tradeoffs and likely organizational effects.
- 03
Recommend a path
Identify the most practical direction and the sequence required to execute it.
- 04
Support implementation
Help leadership communicate, adjust and move the decision into action.

Work directly with Barrett.
Barrett Riddleberger connects assessment insight, sales skills, and management practice. The person who helps you understand the problem is the one who helps you fix it.
Meet BarrettMake the decision with greater clarity.
The goal is not a lengthy report. It is a better decision, clearer alignment and a plan the organization can implement.
Before we get started
What kinds of decisions can we work through?
Examples include sales roles, compensation, territories, internal promotions, and sales and marketing alignment. The engagement is scoped around the decision you need to make.
How do we agree on scope and cost?
Start with a conversation about your team, priorities, and constraints. Barrett will help define the work and discuss scope and fees before you commit.
Make the next sales decision with greater confidence.
Bring us the challenge, the competing options and the outcome you need. We will help you find the most practical path forward.
Need to build the operating system behind the decision? Explore Strategy & Process Development.