Sales Management Coaching
Develop the Coach Behind the Team
Ongoing coaching helps sales managers apply the management system, handle difficult performance issues and get better results through their people.
- A good fit for
- Managers working through performance gaps, accountability, or difficult conversations.
- How we work
- Ongoing sessions built around current management challenges.

“Salespeople sell you on themselves. Your process eliminates the guesswork.”

Cori Witney
Mechanical Sales Manager, PSR Mechanical
How PSR uses assessment insight in hiring and coaching.
Read the PSR Mechanical storyWork through the situations managers are facing now.
Regular coaching sessions may include:
- Building or refining individual rep development plans
- Preparing for difficult coaching conversations
- Diagnosing the source of underperformance
- Setting clearer expectations and accountability
- Improving one-on-one sales meetings
- Addressing repeated execution problems
- Maximizing the contribution of top performers
- Reviewing results and adjusting the management approach
Bring the issue. Diagnose the cause. Build the plan. Review the result.
- 01
Bring a current challenge
Start with a rep, performance issue or management decision that needs attention.
- 02
Diagnose the cause
Separate symptoms from the underlying skill, behavior or management issue.
- 03
Build the approach
Define the conversation, expectations, support and follow-up required.
- 04
Review the result
Evaluate what happened and improve the manager’s approach for the next situation.

Work directly with Barrett.
Barrett Riddleberger connects assessment insight, sales skills, and management practice. The person who helps you understand the problem is the one who helps you fix it.
Meet BarrettStrengthen the manager. Improve the team.
Managers gain greater confidence, better coaching discipline and a more deliberate approach to developing both underperformers and top talent.
Before we get started
What should a manager bring to a session?
Bring a current performance issue, a rep development plan, or a conversation you need to prepare for. The work starts with diagnosing the issue and agreeing on practical next steps.
How do we agree on scope and cost?
Start with a conversation about your team, priorities, and constraints. Barrett will help define the work and discuss scope and fees before you commit.
Give your managers the support they are expected to provide others.
Help them work through real performance challenges while building their own skill as coaches.
Build the foundational system with Sales Management Training.