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Meet Barrett

An experienced partner. A direct conversation.

I help sales leaders understand their people, build practical selling skills, and make coaching part of the way their team works.

Barrett Riddleberger

Work with the person doing the work.

When you work with xPotential Selling, you work directly with me. We can discuss a hiring decision, develop a customized sales program, or work through a manager’s current challenge. The starting point is what your business needs.

Connect insight with practice.

An assessment becomes more useful when it informs the next interview or coaching conversation. Training becomes more useful when managers can reinforce it. I help connect those steps so your team has a shared process and clearer expectations.

Relationships built around useful work.

Piedmont has worked with me since 2005, expanding from assessments into a sales program for its maintenance sellers and managers. Cumberland, Premistar, and PSR Mechanical describe how live interpretation helps them ask better questions and make more informed hiring decisions.

Hear directly from clients