Sales Management Training
Turn Sales Managers Into Sales Coaches
Give managers a practical system to diagnose performance, develop individual reps and lead the sales process with greater consistency.
- A good fit for
- Sales managers who need a repeatable way to develop and coach their people.
- How we work
- A structured development program for sales managers.
“We trained sales coaches and managers to understand the process and hold reps accountable to it.”
Keith Summey
President, Piedmont
How Piedmont connects hiring, training, and coaching.
Read the Piedmont storyMove from reaction to deliberate development.
Managers leave with:
- A repeatable coaching framework
- A method for assessing rep activities and execution
- Tools for identifying skill and behavioral gaps
- Individual development-plan templates
- A stronger structure for one-on-one meetings
- A clear cadence for accountability and follow-up
Follow-up Sales Management Coaching can be added to help managers apply the system to current team situations.
Diagnose. Plan. Coach. Inspect.
- 01
Expose the gap
Separate true coaching from activity review, directing and problem-solving for the rep.
- 02
Learn the system
Break performance into observable skills, behaviors and sales activities.
- 03
Build individual plans
Define the priorities and actions most likely to improve each rep’s performance.
- 04
Reinforce the approach
Apply the framework through practice, accountability and ongoing management coaching.
Work directly with Barrett.
Barrett Riddleberger connects assessment insight, sales skills, and management practice. The person who helps you understand the problem is the one who helps you fix it.
Meet BarrettImprove the quality of every coaching conversation.
Managers become better equipped to identify problems earlier, tailor development to the individual and hold reps accountable without defaulting to generic advice.
Before we get started
How is this different from manager coaching?
Training builds the management framework and skills. Ongoing coaching helps managers apply those skills to the performance issues and decisions they face.
How do we agree on scope and cost?
Start with a conversation about your team, priorities, and constraints. Barrett will help define the work and discuss scope and fees before you commit.
Build the coaching capability your team is missing.
Give your managers the tools to improve performance through their people—not by taking the work back from them.
Continue the development with Sales Management Coaching.