Sales Coaching
Sales Coaching That Turns Insight Into Action
Focused one-on-one or post-training coaching helps reps strengthen the fundamentals, solve real sales challenges and improve the behaviors that matter most.
- A good fit for
- Individual sellers who need focused help applying skills to current opportunities.
- How we work
- 60-minute video sessions, scheduled weekly or monthly.
“We trained sales coaches and managers to understand the process and hold reps accountable to it.”
Keith Summey
President, Piedmont
How Piedmont connects hiring, training, and coaching.
Read the Piedmont storyStructured around the work in front of the rep.
Coaching is delivered through 60-minute video sessions on a consistent weekly or monthly schedule. It can be provided as:
- Individual one-on-one coaching
- Reinforcement following live sales training
- Focused development around a specific sales skill
- Short-term support through an immediate performance challenge
Common coaching areas
- Prospecting and new-business development
- Call planning and outreach
- Discovery and qualification
- Opportunity strategy and next steps
- Pipeline discipline
- Follow-through and accountability
- Gaps identified through assessment or management feedback
Focus. Apply. Commit. Review.
- 01
Choose the focus
Identify the behavior, skill or sales-process area that needs attention.
- 02
Apply it to live work
Use current opportunities and conversations to make the coaching immediately relevant.
- 03
Commit to the next action
Define what the rep will do differently before the next session.
- 04
Review and adjust
Evaluate the result, reinforce progress and refine the approach.
Work directly with Barrett.
Barrett Riddleberger connects assessment insight, sales skills, and management practice. The person who helps you understand the problem is the one who helps you fix it.
Meet BarrettGive each rep a clearer path to better execution.
Coaching helps reps prepare more deliberately, make cleaner opportunity decisions and follow through with greater consistency.
Before we get started
How is coaching different from training?
Training establishes a shared process and skills. Coaching focuses on a specific rep’s current work, with agreed actions and follow-up. They can be used together.
How do we agree on scope and cost?
Start with a conversation about your team, priorities, and constraints. Barrett will help define the work and discuss scope and fees before you commit.
Turn good intentions into better sales habits.
Give your reps the focused feedback, application and accountability required to improve.
Need a shared team process first? Explore XELLERATOR Sales Training.